Small Business Marketing and Advertising
Your business has three types of consumers to deal with. They are the promoters, the passives and the detractors. They look like this: Promoters love you Passives don’t care about you Detractors actively campaign against you Who should you care about? If you are like many businesses out there, you might struggle with answering this [...]
Disclaimer: I am biased. I am a huge fan of Robb Wolf and the Paleo Solution lifestyle. I have been using Robb’s program (combined with Wendler’s 5/3/1) for about 7 months and have lost between 15-20 pounds. The thing works. That said, let’s look at the many marketing insights that can be gained. For the [...]
My dad and I have been finishing my basement for the last few months. In reality, it has been a year long project where we get together every other weekend to work. My dad showed up with a clever little device while we were working on the sheet rock. The Stanley Panel Carrier Ever carried [...]
What would you do if you had an incredible product that could help millions of people, but a matter of perception stood in your way? This is the incredible marketing challenge faced by Robb Wolf, Dr. Loren Cordain and their Paleo approach to nutrition. What is the Paleo Diet? Dr. Cordain and Robb Wolf are [...]
I have been working on an important project over the last few months. A while back we decided to look into the possibility of using an outside agency to help us update some of our legacy brands. I wanted to share some of the qualities I have been looking for and the process I have [...]
A couple of posts back, I talked about the importance of prioritizing your marketing and not getting distracted by all of the new media tools that are now available. With that in mind, I wanted to spend a few minutes talking about the one thing you can do to radically improve your customer experience – [...]
The other day I talked about the importance of not putting too much emphasis on your web and social efforts prior to putting in the hard work of building the right shopping experience in your physical store. Some of you die hard webbies might look at this as an old school or overly traditional approach [...]
