Ever worked on a problem that seemed way too complex with far too many moving parts and just as many opinions all pointing in different directions? There’s a secret to winning in this situation. Want to know what it is? Start somewhere. That’s right. Just do something that make sense and get things moving in [...]
A Brilliant Way to Build Customer Loyalty
About 3 weeks ago I had an opportunity to fly with SouthWest Airlines for the very first time. I’ve heard a lot about who they are, their passionate team members and their “no frills” approach to flying. The most important thing about this experience is that it taught me something that I had not anticipated. [...]
Turning Your Team Into Sales People
Like any business, you want great team members that want to serve your customers to the best of their ability. Having a focus on customer service is absolutely critical to your success, especially in a world where finding a good level of service is pretty hard. But just providing service isn’t enough. You need to [...]
What’s Your Super Power
Superman could fly. The Green Lantern had the ability to manipulate reality with his ring. Spiderman was like, well, a spider. The Hulk had super human strength (and was a little pissed off). Batman was really tough, smart and had silly amounts of cash to spend. Wolverine had claws, healed quickly and was stinking tough. [...]
The Importance of Confidence
Having confidence is nothing more than understanding that though something scares you, you have an ability to apply yourself and succeed against the odds. The ideal confidence looks like this – picture the 7-year old little leaguer that is playing in his very first game. He spent weeks preparing to play in this game, with [...]
Rewarding Your Promoters
Welcome back to part 4 of my ongoing series dedicated to building promoters, converting passives and ditching the detractors. It might seem a bit odd to think that you would want to reward your fans, right? Their your fans. They already love you so why should you continue to dump valuable resources into them? The [...]
by on March 4, 2012
8 Ways to Local: Small Business Strategy
If you are a small business, you need to do everything possible to own your local community. You have your work cut out for you. Big companies love to call themselves local. Just look at the effort that Whole Foods goes to in their stores. They make a concerted effort to partner with local manufacturers [...]
