The Secret Behind Superb Marketing

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My dad and I have been finishing my basement for the last few months. In reality, it has been a year long project where we get together every other weekend to work. My dad showed up with a clever little device while we were working on the sheet rock.

The Stanley Panel Carrier

Ever carried sheetrock around the house? Better yet, have you ever hauled 15 double bundles down stairs into the basement? It’s not a fun job and there are only a few options for doing the lifting:

  • Use Your Hands- for the manly men among us, there is always the option of just carrying them. Depending on your forearm strength and stamina, this tried and true option really works.
  • Use The Stanley Panel Carrier- If your forearms are a little weak, the Stanley Panel Carrier can help. The hand grip allows for a much easier surface to hang onto. The carrier allows you to easily transport 2 sheets at a time. And the extra length you gain from the carrier makes traversing stairs a snap. For about $7.99 you too can make your sheetrocking experience much more pleasurable.

Now consider this little invention from a marketing perspective. Some genius construction worker probably created a similar item to help make his life a little easier. He identified a relevant need and found a solution. This my friends is what the best marketing is all about.

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