Small Business Marketing and Advertising
Disclaimer: I am biased. I am a huge fan of Robb Wolf and the Paleo Solution lifestyle. I have been using Robb’s program (combined with Wendler’s 5/3/1) for about 7 months and have lost between 15-20 pounds. The thing works. That said, let’s look at the many marketing insights that can be gained. For the [...]
I recently read Seth Godin’s latest book, “We Are All Weird” and what a read it was. Seth is back at it again with an full frontal attack on marketing’s long-time front, the mass market. Why Mass? As a marketer or business person, mass is easy. Create a good product or service, shotgun your message [...]
One Sentence Summary: Everything you need to know to get started recording, editing and sharing your videos online. Rating: ★★★★★ Who Should Read This: Bloggers, Marketers, Social Media Types, and anyone that is genuinely interested in using video to help tell their story using one of the most powerful forms of media we have. Review: Blogging [...]
Quick Summary: Hugh MacLeod returns with his second book, Evil Plans (amazon affiliate link) a blue print for creating a career built upon the things you love most in life without the compromises that often come with most jobs. Rating: ★★★★☆ Who Should Read This Book: Anyone that is looking to make a life altering career [...]
One Sentence Summary: Prepare to have your entrepreneurial battery jumpstarted by Michael Feuer’s new book, “The Benevolent Dictator” (affiliate link). Rating: ★★★★☆ Who Should Read It: If you have ever had an itch, a small inkling, or a wild dream about starting your own business, this book is for you. Review: Looking for a killer [...]
Quick Summary: Steven Pressfield, author of numerous books returns with a treatise on what it takes to get results and pursue your deepest passions. In short, do the work. Rating: ★★★★★ Who Should Read This Book: If you have ever dreamed of doing something extraordinary, but haven’t quite been able to get yourself there, this [...]
One sentence Summary: Everything you need to know to become an elevator speech ninja (and hou you can use these skills to improve your career and personal life). Rating: ★★★★★ Who should read Small Message, Big Impact: Anyone that is interested in perfecting the art of selling, marketing, advertising, teaching, communicating, politicians – just about [...]
The One Sentence Summary: Your business model must move to one that makes every effort possible to make your customers feel valued and using social media well can assist this effort. Rating: ★★★★1/2 Who Should Read It: CEOs, small business owners, entrepreneurs, marketers, PR pros, advertisers Summary: Thank You Economy (amazon affiliate link) is Gary [...]
Happy Easter Sunday! I hope you are doing well and taking time out to enjoy the day. Today’s Sunday Shout Out features a number of excellent posts by some rather exceptional people. Enjoy. Usability Lessons for SEO I’m still learning a lot about SEO and I am always looking for great tips on how to [...]
