Small Business Marketing and Advertising
Welcome back to my ongoing series about promoters, passives and detractors. As of late, I have been incredibly interested in what businesses can do to move shoppers along a path that leads to deep sentiment about and loyalty for the business. Today’s post explores the use of surprise and delight as a method to cultivate [...]
Does your business have customers that swear by your products/services? If you do, are you finding ways to push their positive emotions and loyalty even further? In my last post, I talked about three types of shoppers – promoters, passives and detractors – and how we often overlook our fans and passive customers in leu [...]
Your business has three types of consumers to deal with. They are the promoters, the passives and the detractors. They look like this: Promoters love you Passives don’t care about you Detractors actively campaign against you Who should you care about? If you are like many businesses out there, you might struggle with answering this [...]
Disclaimer: I am biased. I am a huge fan of Robb Wolf and the Paleo Solution lifestyle. I have been using Robb’s program (combined with Wendler’s 5/3/1) for about 7 months and have lost between 15-20 pounds. The thing works. That said, let’s look at the many marketing insights that can be gained. For the [...]
My dad and I have been finishing my basement for the last few months. In reality, it has been a year long project where we get together every other weekend to work. My dad showed up with a clever little device while we were working on the sheet rock. The Stanley Panel Carrier Ever carried [...]
What would you do if you had an incredible product that could help millions of people, but a matter of perception stood in your way? This is the incredible marketing challenge faced by Robb Wolf, Dr. Loren Cordain and their Paleo approach to nutrition. What is the Paleo Diet? Dr. Cordain and Robb Wolf are [...]
I have been working on an important project over the last few months. A while back we decided to look into the possibility of using an outside agency to help us update some of our legacy brands. I wanted to share some of the qualities I have been looking for and the process I have [...]
