You have to have a website, right? In today’s fast paced, on demand, web driven world, having a website is pretty much a given. So I thought it might be fun to quickly cover a few reasons why you should consider getting a website (if you don’t already have one) and then turn to a [...]
Stacking The Deck
on June 9, 2011
Have you ever watched a sales or marketing pitch that went so smoothly that it left you wondering what just happened? Today I would like to share a little secret that I have seen used over and over again. It is a trick so power that it may change your approach to presenting and pitching [...]
Apple – The Importance of Story
on April 5, 2011
Check out this commercial from Apple. What did they leave out? What did they focus on? Apple could have used this time to tout the technical specifics about the iPad 2. They could have focused on the addition of the two new cameras that come installed or talked about the new processor that comes installed. [...]
Be Relevant Or Be Dead
on March 8, 2011
This isn’t your normal marching band… What did you notice as you watched? Were these your typical band geeks or was something else going on? Did you notice how every kid in the band is completely into the music and jamming throughout the tune? There is a lesson here for every aspiring marketer, small businessman, [...]
Volkswagen: The Art of Nostalgia
on February 22, 2011
I am sure by now you have all seen the Volkswagen Star Wars commercial. If not, you don’t want to miss this one: Were you hooked when you saw the commercial? Think about the timing. Many of the young boys and girls that grew up loving Star Wars live the exact life of the husband [...]
Learning from Cold Calls
on February 10, 2011
When was the last time you received a cold call from a salesperson? How did it make you feel? Did you buy into the proposition? The other day a salesman from a certain online, group buying offers company called me out of the blue. The beginning of the conversation went something like this: Salesman: Have [...]
Surprise! The Yellow Pages Goes Green
on February 6, 2011
The other day I was scanning through my RSS feeds when I ran into a rather interesting article. To my shock, the Yellow Pages had announced that they now had a way for you to opt out of receiving their phone books. Yes, that’s right, no more big yellow and white books sitting on your [...]
2010′s Top 10 Business Books
on December 20, 2010
There’s nothing like a great top 10 list to end out the year and for those of you that know me well, you know that reading is a passion of mine. I went back through my business book reviews from the past year and reassessed a few things based on how much a book had on my thinking and business practices. After a lot of deliberating, here’s my list for 2010′s top 10 business books.
Halloween Week Countdown Spooktacular: #2 Aliens
on October 28, 2010
It was late. My parents’ television was turned up a little louder than normal and woke me up. I climbed out of bed and snuck up to their room. Whatever they were watching sounded pretty scary. I quietly approached their room and snuck a peak at their television… There on the screen was probably one [...]
, by Charles Duhigg 
, by Patrick Lencioni 
, by Joan Magretta 
, by Michael Hyatt 
, by Susan Cain 
, by Guy Kawasaki 
, by Ann Rhoades 
, by Mark Sisson 
, by Fred Reichfeld 
, by Geoff Colvin
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