Do you look for ways to stretch your thinking about the world? If so, how do you do this? For me, playing mental gymnastics is something I love to do and I have a ton of fun with this. Whether it is through reading, watching a different television show or trying out a new experience, [...]
I love getting emails from Starbucks. They always do such a great job of telling their story. One story that they have told over and over again has been their “my Starbuck’s idea,” a simple tool the company put in place several years ago to find out what their customers wanted. They recently sent me [...]
If there is a company out there that fully understands how to build community and generate excitement among their fans, it has to be Starbucks. A couple weeks ago I received an email from them announcing that one of their seasonal signature favorites was about to be launched again. Let’s see, Fall is on the way. Have you figured out what it is yet?
I recently discovered the Litemind website (http://litemind.com). The site is ran by Luciano Passuello and his goal is to help his readers “explore ways to use their minds efficiently.” I decided to subscribe to Luciano’s blog and newsletter and so far I have been extremely impressed.
In his most recent email, Luciano threw out a great challenge – take on your next issue by creating a “list of 100.” I was intrigued and since I had a new challenge on my plate, I decided to give it a try.
Have you ever wondered what makes Steve Jobs tick? How did become so creative? What are his secrets to innovation? You no longer need to wonder because Carmine Gallow is about to release a new book called “The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success” (amazon affiliate link). I was fortunate [...]
Watch this TED presentation from Sheena Iyengar as she lays out the case against offering people too many choices. Does Sheena’s presentation sway your approach to product selection? How might her views affect how you market to consumers? Not long ago, I was fortunate enough to hear Michael Sansolo discuss the issues of choices and [...]
Let’s take another look at Pilot’s recent venture into web marketing. You have to give the company credit. As more and more people move to digital media as their main form of writing and even note taking, the pen maker is making an attempt to fight back and remain relevant. Introducing PilotHandwriting.com. The new site [...]
I have been looking into the pros and cons of brainstorming. I work with a great group of guys at work that have been teamed up to spur innovation throughout the company. I also work with another team that uses brainstorming on a fairly regular basis, both to solve real problems and as a training [...]