This week we have been talking about blogging and few tips for how to use your blog to connect with your customers. So far, I think everything we have talked about has been positive. But here’s a question – should you only blog about the good things that go on in your business or should [...]
Blogging for Business: Tip 3
on December 13, 2010
I’d bet you have seen this before. You searched a subject on Google, ended up finding an interesting blog in the process, and then subscribed to the blog. You were excited. “Wow! Check out the great resource,” you told yourself. Indeed, it really was a great resource. Day after day, the posts kept coming and [...]
BE DiFFERENT: On Crack
on December 1, 2010
About six months ago, I read one of the best books on marketing that I have read in a while. It was called “BE DiFFERENT or be dead” (amazon affiliate link) It was written by Roy Osing, who it turns out is an amazing guy who has a ton of great ideas to contribute to [...]
Game On: 5 Ways to Make Your Shopping Experience Funner
on October 14, 2010
When I first saw Jane McGonigal’s TED Talk about how “gaming can make a better world,” I struggled with the concept. It was akin to my experience with Chris Brogan and Julien Smith’s approach to turning work into a game. Both of these ideas were new to me and it took a while to sink [...]
All Hands On Deck Marketers
on September 21, 2010
His name is Terry. He works as a checker at a local grocery store named Dick’s Market in Bountiful, Utah. He is a one of the kindest people I have ever met. I first heard about him around six months ago and then I had an opportunity to meet him. Terry lived up to every [...]
Brand Simple
on September 17, 2010
There seems to be two schools of thought when it comes to branding. The first turns the whole process into an abstract and rather complex procedure, mired in mystery, complex formulas, and expensive agencies. No doubt, there is a time and place for this type of branding. If you are big company with lots of [...]
SBM 101: Killer Service, Killer Differentiation
on July 23, 2010
As we have discussed this week, there are a variety of ways in which to differentiate or position your small business. But have you ever tried something, maybe launched a new product, only to have your competitors copy what you’ve done? It is frustrating, but expected. Remember when Apple launched the iPhone? How did their [...]
SBM 101: 8 Ways to Differentiate and Position Your Small Business
on July 22, 2010
Finding a unique way to position your business can be a major challenge, especially if you are a small business that is being challenged by a big box retailer or national competitor. But don’t despair. Even they have their weaknesses.
SBM 101: It is Really Possible to Differentiate?
on July 21, 2010
Have you ever tried to stand out in a crowd, whether at work or in your daily life? Maybe you wanted to show your boss that you offered something that none of your fellow employees could do? Perhaps you found an interesting person to date and suddenly realized that several other people were also interested in him or her? What did you do to stand out from everyone else?
SBM 101: Blendtec – Making the Ordinary Extraordinary
on July 20, 2010
Is it possible to take something as ordinary as a blender and actually make it extraordinary? One company has come up with a hilarious way to accomplish just that.
Blendtec is the maker of high-end, industrial strength blenders. But how have they stood out from the competition?
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