This week we have been talking about blogging and few tips for how to use your blog to connect with your customers. So far, I think everything we have talked about has been positive. But here’s a question – should you only blog about the good things that go on in your business or should [...]
When I first saw Jane McGonigal’s TED Talk about how “gaming can make a better world,” I struggled with the concept. It was akin to my experience with Chris Brogan and Julien Smith’s approach to turning work into a game. Both of these ideas were new to me and it took a while to sink [...]
His name is Terry. He works as a checker at a local grocery store named Dick’s Market in Bountiful, Utah. He is a one of the kindest people I have ever met. I first heard about him around six months ago and then I had an opportunity to meet him. Terry lived up to every [...]
There seems to be two schools of thought when it comes to branding. The first turns the whole process into an abstract and rather complex procedure, mired in mystery, complex formulas, and expensive agencies. No doubt, there is a time and place for this type of branding. If you are big company with lots of [...]
As we have discussed this week, there are a variety of ways in which to differentiate or position your small business. But have you ever tried something, maybe launched a new product, only to have your competitors copy what you’ve done? It is frustrating, but expected. Remember when Apple launched the iPhone? How did their [...]
Have you ever tried to stand out in a crowd, whether at work or in your daily life? Maybe you wanted to show your boss that you offered something that none of your fellow employees could do? Perhaps you found an interesting person to date and suddenly realized that several other people were also interested in him or her? What did you do to stand out from everyone else?