For those of us in the marketing world, understanding people, their motivations, and what we can do to reinforce their behaviors is of utmost importance when developing great campaigns. After watching people for a long time you start to pick up on some of the stranger things that go on. Have you ever noticed what [...]
SCVNGR, a company that has lunched a great app that combines online check ins with real-world fun, has developed a deck of cards featuring different elements of great games. Mix and match a few cards and you have yourself the elements of an incredible social gaming experience. Erick Schonfeld has written a great article about [...]
When I first saw Jane McGonigal’s TED Talk about how “gaming can make a better world,” I struggled with the concept. It was akin to my experience with Chris Brogan and Julien Smith’s approach to turning work into a game. Both of these ideas were new to me and it took a while to sink [...]
Could you make shopping your store more fun? Can shopping be turned into a game that actually gets your customers to want to spend more money and shop more at your location? We got a look at how the world could be changed when Volkswagon launched their Fun Theory project. The idea behind it was [...]
Apple is the most innovative company in the world. They have successfully launched product after product, moved into a number of different markets, and have done so with a passion that is simply unparalleled. They are a company you can learn so much from especially when it comes to marketing. As Guy Kawasaki so eloquently [...]
What is your favorite “marketing” movie? Do you have one? Here’s a movie that I ran into the other day while perusing my Netflix recommendations. If you have an interest in or work in the marketing and advertising industry, “Art & Copy” is definitely worth a look. The movie looks at both the history and [...]
My friend, Sarah, recently sent me a link to Toyota’s hilarious new minivan ads. Check this one out: Being able to laugh at yourself and having some fun is a great way to connect with your customers. How are you connecting to your customers? Are you able to make fun of yourself or your products?