always positive, looking forward
For those of us in the marketing world, understanding people, their motivations, and what we can do to reinforce their behaviors is of utmost importance when developing great campaigns. After watching people for a long time you start to pick up on some of the stranger things that go on. Have you ever noticed what [...]
SCVNGR, a company that has lunched a great app that combines online check ins with real-world fun, has developed a deck of cards featuring different elements of great games. Mix and match a few cards and you have yourself the elements of an incredible social gaming experience. Erick Schonfeld has written a great article about [...]
When I first saw Jane McGonigal’s TED Talk about how “gaming can make a better world,” I struggled with the concept. It was akin to my experience with Chris Brogan and Julien Smith’s approach to turning work into a game. Both of these ideas were new to me and it took a while to sink [...]
Could you make shopping your store more fun? Can shopping be turned into a game that actually gets your customers to want to spend more money and shop more at your location? We got a look at how the world could be changed when Volkswagon launched their Fun Theory project. The idea behind it was [...]
Apple is the most innovative company in the world. They have successfully launched product after product, moved into a number of different markets, and have done so with a passion that is simply unparalleled. They are a company you can learn so much from especially when it comes to marketing. As Guy Kawasaki so eloquently [...]
We’ve been talking about how to increase customer loyalty over the last couple days. The first rule of the game is that you must offer a product or service that is worthwhile. After that, you need to take a close look at who your customers and determine what might appeal the most to them: Do [...]
Have you had a chance to watch the new season of So You Think You Can Dance? They threw in a nice twist this year to keep up the interest – they only chose 10 dancers to compete on the show and also brought back a bunch of their best dancers from previous shows to [...]
What is your favorite “marketing” movie? Do you have one? Here’s a movie that I ran into the other day while perusing my Netflix recommendations. If you have an interest in or work in the marketing and advertising industry, “Art & Copy” is definitely worth a look. The movie looks at both the history and [...]
My friend, Sarah, recently sent me a link to Toyota’s hilarious new minivan ads. Check this one out: Being able to laugh at yourself and having some fun is a great way to connect with your customers. How are you connecting to your customers? Are you able to make fun of yourself or your products?
I was watching the credits after watching “No Country for Old Men” a while back and noticed that it was based on a book by Cormac McCarthy. Loving books, I had to look into this amazing author. So I looked him up on Amazon and discovered an interesting book called “The Road.” If you’re up [...]
, by Charles Duhigg 
, by Patrick Lencioni 
, by Joan Magretta 
, by Michael Hyatt 
, by Susan Cain 
, by Guy Kawasaki 
, by Ann Rhoades 
, by Mark Sisson 
, by Fred Reichfeld 
, by Geoff Colvin
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