I recently read Seth Godin’s latest book, “We Are All Weird” and what a read it was. Seth is back at it again with an full frontal attack on marketing’s long-time front, the mass market. Why Mass? As a marketer or business person, mass is easy. Create a good product or service, shotgun your message [...]
It has been a while since I posted about a book I’ve been reading and it seems fit to use this opportunity to talk about something rather special, Seth Godin’s “Unleashing the Super Idea Virus” on Vook. Before I get into Seth’s book, let me answer a question that is probably on your mind – what in the world is a Vook?
Is it possible to become that person in your organization that is so indispensable that, no matter what you did or how badly you screwed up, no one would ever think of getting rid of you? Are you interested in being the difference maker, the innovator, the one people listen to? Seth Gogin’s latest book, Linchpin, offers you a vision of how to achieve this.
I have just come off a rather remarkable week – a week of many firsts, a long road trip to Montana, and some great consulting with two small businesses that are working hard to make a difference. To celebrate, I thought I would create my first ever video blog entry. I finished reading Seth Godin’s [...]
I had an opportunity to finish reading Seth Godin’s “Free Prize Inside.” This was a great book. Though I have read a lot of his other books, this is one that I didn’t take much interest in until recently when I was asked to work on some innovation project for work. The timing could not [...]
I am a huge fan of Seth Godin’s book Tribes. It is an amazing read and the team dynamics he describes are incredibly powerful. For those of you who have not read the book, Godin focuses on the power that comes in building great teams, teams that go beyond what most of us are used [...]
I recently downloaded Seth Godin’s latest book, “Tribes,” to my Kindle. I follow Godin’s blog and decided to read his book after reading a few entries about the book. I read “Purple Cow” a while back and really didn’t get into it; however, Godin has done a great job with “Tribes.” “Tribes” is a book [...]