This week we have been talking about blogging and few tips for how to use your blog to connect with your customers. So far, I think everything we have talked about has been positive. But here’s a question – should you only blog about the good things that go on in your business or should [...]
Blogging for Business: Tip 4
on December 15, 2010
A word to the wise – great businesses and business leaders can teach you a ton about what it takes to make a great blog. Here’s one thing that the best of the best do – they are focused: Zappos is all about customer service Apple challenges normal conventions about what technology can look like [...]
Blogging for Business: Tip 3
on December 13, 2010
I’d bet you have seen this before. You searched a subject on Google, ended up finding an interesting blog in the process, and then subscribed to the blog. You were excited. “Wow! Check out the great resource,” you told yourself. Indeed, it really was a great resource. Day after day, the posts kept coming and [...]
The Evolution of a Blog and How It Can Change Your Life
on December 10, 2010
On Dec. 20, 2010, I will be celebrating the one-year anniversary of the Marketing Matters blog. As goofy as it might sound, I will be throwing a little party and having some fun. This blog has morphed into a project that I never would have anticipated and I have changed in so many beneficial ways [...]
Blogging for Business: Tip 2
on December 9, 2010
Are you ready to make the leap and starting blogging for your business? Then tip 2 is just for you. Today, we need to identify which blog platform to choose and determine whether or not you should set it up yourself. The Right Stuff There are dozens of great blogging platforms to choose from. Depending [...]
Blogging for Business: Tip 1
on December 7, 2010
Check out the book giveaway near the bottom of today’s post. This week, thought it would be fun to dive a bit more into blogging and how you can use it in conjunction with your other marketing to build a remarkable brand and long-term business results. Tip #1: Get a Blog I once bought a [...]
BE DiFFERENT: On Crack
on December 1, 2010
About six months ago, I read one of the best books on marketing that I have read in a while. It was called “BE DiFFERENT or be dead” (amazon affiliate link) It was written by Roy Osing, who it turns out is an amazing guy who has a ton of great ideas to contribute to [...]
Providing the "Why"
on November 26, 2010
As a kid, I hated school. For the most part, I was completely bored most of the time. I was a daydreamer and an artist. I spent a lot of time sketching in notepads and doodling. It wasn’t that I was lazy or disinterested, I simply needed to be engaged and many of my teachers [...]
Book Review – Facebook Marketing: An Hour a Day
on November 8, 2010
I once worked with a gentleman that owned a small business and he really wanted to “get on Facebook.” We’d talk and he say stuff like, “That’s where everyone is” or “I could really get some nice additional sales out of being on Facebook.” I really appreciated his enthusiasm and eagerness to push his marketing [...]
Halloween Week Countdown Spooktacular: #3 Werewolves
on October 27, 2010
We are half way through our Halloween Week Countdown Spooktacular and my #3 monster is the werewolf. These big, bad beasts roam the night during a full moon. Much like vampires, these villainous creatures suffer from a curse – they walk the earth as humans until a full moon hits whereupon they transform into a [...]
, by Charles Duhigg 
, by Patrick Lencioni 
, by Joan Magretta 
, by Michael Hyatt 
, by Susan Cain 
, by Guy Kawasaki 
, by Ann Rhoades 
, by Mark Sisson 
, by Fred Reichfeld 
, by Geoff Colvin
What Readers Are Saying