Back when I was a single guy, I spent my fair share of time dating and visiting some of our finer Utah breweries. It was an interesting time to say the least. Throughout the experience, there was always something interesting going on and a number of very cool people to meet. But one of the [...]
Do you remember watching cartoons as a kid? Many of these shows were brilliant, especially if you watch them now. When I was a kid, some of my favorites were “Tom and Jerry,” “Tweetie Bird” and that martian guy (whose name I can’t think of right now. But by far, there was one cartoon that [...]
Have you ever set out to make big changes within your small business only to realize that you weren’t making any progress? No worries. This happens all of the time to even the best business decision makers. Here is a simple solution. When you select your goal, make sure that it is measurable. Sometimes this [...]
Print, radio, television, websites, facebook, twitter, word of mouth, email, etc. – if you are creative, the limits on your marketing typically come down to budgets and the ability to actually implement your grand plans. It is not unheard of to have an integtrated marketing plan that blends and in-store experience with contests, print media, [...]
Are you ready to make the leap and starting blogging for your business? Then tip 2 is just for you. Today, we need to identify which blog platform to choose and determine whether or not you should set it up yourself. The Right Stuff There are dozens of great blogging platforms to choose from. Depending [...]
Have you ever become angry when your computer booted up a little slower than usual or when a traffic jam delayed your trip home an extra ten minutes? Admit it. Have have all done it. We live in an efficiency culture. There is no getting around this; however, my real question is what costs does efficiency come with and are their opportunities for marketers to take advantage of.
Efficiency is essential. Is it really?
You can get a decent cup of coffee at McDonalds in about 2 minutes.
An oil and filter change takes about 15 minutes at Jiffy Lube.
Netflix allows you to serve up a movie via your “watch instantly” queue in under 45 seconds.
If you are a reader (I hope you are), Apple, Barnes and Noble and Amazon all allow you to download a new book and start reading it in less than 30 seconds.
It is amazing to think just how efficient technology and the amazing companies that know how to use it well have made our lives easier. It’s a big deal too. Many of us spend more time working and commuting to/from work than we did just ten years ago. With less time to devote to our families, passions, hobbies and other personal pursuits. Businesses that help us save a little time become valued friends. I can’t tell you how much time Amazon has saved me over the years.