You have to have a website, right? In today’s fast paced, on demand, web driven world, having a website is pretty much a given. So I thought it might be fun to quickly cover a few reasons why you should consider getting a website (if you don’t already have one) and then turn to a [...]
Putting The Cart Before The Horse
on January 21, 2012
If you were to spend any time online reading about social media, you might come away from the experience feeling confident that you need to get your small business set up with a website, blog, facebook fan page, Google Plus page, and more. There a so many stories online and a multitude of books that [...]
Social Media: Because You Can Measure It
on March 19, 2011
One of the most powerful reasons to use social media is that it is relatively easy to measure your results. This is incredibly important to do. Anytime you invest time or money toward marketing yourself or your business, you want to make sure you are getting the most from that investment. Let’s breaks this down. [...]
Blogging for Business: Tip 4
on December 15, 2010
A word to the wise – great businesses and business leaders can teach you a ton about what it takes to make a great blog. Here’s one thing that the best of the best do – they are focused: Zappos is all about customer service Apple challenges normal conventions about what technology can look like [...]
Blogging for Business: Tip 3
on December 13, 2010
I’d bet you have seen this before. You searched a subject on Google, ended up finding an interesting blog in the process, and then subscribed to the blog. You were excited. “Wow! Check out the great resource,” you told yourself. Indeed, it really was a great resource. Day after day, the posts kept coming and [...]
The Evolution of a Blog and How It Can Change Your Life
on December 10, 2010
On Dec. 20, 2010, I will be celebrating the one-year anniversary of the Marketing Matters blog. As goofy as it might sound, I will be throwing a little party and having some fun. This blog has morphed into a project that I never would have anticipated and I have changed in so many beneficial ways [...]
Blogging for Business: Tip 2
on December 9, 2010
Are you ready to make the leap and starting blogging for your business? Then tip 2 is just for you. Today, we need to identify which blog platform to choose and determine whether or not you should set it up yourself. The Right Stuff There are dozens of great blogging platforms to choose from. Depending [...]
Need Ideas? Just Ask.
on November 29, 2010
I love getting emails from Starbucks. They always do such a great job of telling their story. One story that they have told over and over again has been their “my Starbuck’s idea,” a simple tool the company put in place several years ago to find out what their customers wanted. They recently sent me [...]
Kindle is to iPad as Twitter is to…
on November 19, 2010
The other day, one of my very best friends in the world asked me what was better – Amazon’s Kindle (amazon affiliate link) or Apple’s iPad. It was a great question and we ended up having a great discussion about what she wanted to do with it; where she would be using the device; and [...]
, by Charles Duhigg 
, by Patrick Lencioni 
, by Joan Magretta 
, by Michael Hyatt 
, by Susan Cain 
, by Guy Kawasaki 
, by Ann Rhoades 
, by Mark Sisson 
, by Fred Reichfeld 
, by Geoff Colvin
What Readers Are Saying