Yes, it is true. The Library of Congress will be archiving your Tweets. At first thought, that might sound pretty cool; however, you really should be considering the implications for this and what it will mean for your future tweets. Think about it this way… Back in elementary school, I had a buddy of mine [...]
It is not my job!
on October 20, 2010
It is not my job – I have heard these five words in a variety of ways. There are those people that are direct about it. They say, “I have fulfilled my share of the project. They need to be responsible for the rest.” There are those people that are indirect about it. They say, [...]
Game On: 5 Ways to Make Your Shopping Experience Funner
on October 14, 2010
When I first saw Jane McGonigal’s TED Talk about how “gaming can make a better world,” I struggled with the concept. It was akin to my experience with Chris Brogan and Julien Smith’s approach to turning work into a game. Both of these ideas were new to me and it took a while to sink [...]
Starbuck’s Gets It: Do You?
on October 1, 2010
If there is a company out there that fully understands how to build community and generate excitement among their fans, it has to be Starbucks. A couple weeks ago I received an email from them announcing that one of their seasonal signature favorites was about to be launched again. Let’s see, Fall is on the way. Have you figured out what it is yet?
Can Marketing Change the World? (SBM 101)
on August 27, 2010
I get razzed a lot by a couple of my friends that understand my take on marketing and its potential role in the world. That laugh whenever I mention that marketing can change the world. I have to admit that the laughter is a little frustrating. Maybe I have missed my opportunity to explain my [...]
SBM 101: Do Fans Matter?
on August 12, 2010
Focusing on the middle of the marketing pyramid will help you build a strong fan base. As you identify and address customer wants within your business, customers will come to appreciate what you have done. But don’t mistake a fan for a diehard loyalist.
5 Tips on Making Your Next Marketing Campaign Viral
on August 6, 2010
Have you heard of Christina Perri yet? The waitress turned indie singer recently had a song of hers featured on So You Think You Can Dance. She has the potential to be an overnight success: Three weeks ago, an unknown, unsigned 23 year old café employee named Christina Perri found her life changed by So [...]
People for Bikes: One of the Coolest Marketing Efforts Around
on July 20, 2010
If you have not head about People for Bikes, you need to check out their current campaign. What makes the campaign so cool? It is a great cause. They have a wonderful story to tell. The design is beyond cool. Sharing the word about their cause is easy. You can have fun doing it. One [...]
SBM 101: 6 Things "So You Think You Can Dance" Can Teach You About Branding
on July 16, 2010
Have you had a chance to watch the new season of So You Think You Can Dance? They threw in a nice twist this year to keep up the interest – they only chose 10 dancers to compete on the show and also brought back a bunch of their best dancers from previous shows to [...]
SBM 101: What to do When Someone Talks About Your Brand – The Positive
on July 14, 2010
Let’s say you have spent a bunch of time developing your business and brand. At some point, people will talk and you need to have a plan in place for how to handle this (and how to increase how often they talk about you). Before I continue, there is a great book on this subject if you are interested called “Word of Mouth Marketing” (affiliate link) by Andy Sernovitz.
, by Charles Duhigg 
, by Patrick Lencioni 
, by Joan Magretta 
, by Michael Hyatt 
, by Susan Cain 
, by Guy Kawasaki 
, by Ann Rhoades 
, by Mark Sisson 
, by Fred Reichfeld 
, by Geoff Colvin
What Readers Are Saying