Yes, it is true. The Library of Congress will be archiving your Tweets. At first thought, that might sound pretty cool; however, you really should be considering the implications for this and what it will mean for your future tweets. Think about it this way… Back in elementary school, I had a buddy of mine [...]
When I first saw Jane McGonigal’s TED Talk about how “gaming can make a better world,” I struggled with the concept. It was akin to my experience with Chris Brogan and Julien Smith’s approach to turning work into a game. Both of these ideas were new to me and it took a while to sink [...]
If there is a company out there that fully understands how to build community and generate excitement among their fans, it has to be Starbucks. A couple weeks ago I received an email from them announcing that one of their seasonal signature favorites was about to be launched again. Let’s see, Fall is on the way. Have you figured out what it is yet?
Focusing on the middle of the marketing pyramid will help you build a strong fan base. As you identify and address customer wants within your business, customers will come to appreciate what you have done. But don’t mistake a fan for a diehard loyalist.
Let’s say you have spent a bunch of time developing your business and brand. At some point, people will talk and you need to have a plan in place for how to handle this (and how to increase how often they talk about you). Before I continue, there is a great book on this subject if you are interested called “Word of Mouth Marketing” (affiliate link) by Andy Sernovitz.